Sotheby’s, IFTTT build integrated network for auction customers
Auction house Sotheby’s is building a highly in-tuned audience and notifying consumers of relevant happenings via an online platform partnership.
View Article3 different ways to experiment with mobile
There is no question that mobile is hot: in fact, 20 percent of people ages 18 to 34 only use mobile channels to search for information, complete purchases and check email — and are not using desktops...
View ArticleAudi working with Google to advance infotainment
German automaker Audi is appealing to drivers that rely on Android operating systems in a new partnership that embeds Google into its dashboard.
View ArticleHow mobile shopping apps enhance customer engagement
To gain a competitive edge, retailers need to use data to better understand their direct competition and create compelling mobile experiences that deliver higher conversion rates, larger basket sizes,...
View ArticleRetail apps increase both sales and returns: study
While retailers’ branded mobile apps are effective in increasing customer engagement and growing sales on their Web sites and in-stores, they are also responsible for increasing the rate of product...
View ArticleShould brands build up their own private traffic channels?
Increasingly squeezed on social media platforms and ecommerce giants for traffic, are official brand apps the next important frontier for brands?
View ArticleHow Western brands can find the app in China that reaches their perfect audience
With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand.
View ArticleHow Western brands can find the app in China that reaches their perfect audience
With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand.
View ArticleSnapchat introduces subscription service
Media company Snap, Inc. has announced the launch of Snapchat+, a collection of exclusive prerelease features available in the app for $3.99 per month.
View ArticleWhat do China’s 1B+ short video app users mean for luxury and ecommerce?
An estimated 94.8 percent of Chinese netizens regularly watch short videos and livestreams on short-video apps.
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